LONDON (Reuters) -British on-line vogue retailer Boohoo (LON:) mentioned it will give up on supplying its prospects in america from a U.S. centre and would as a substitute fulfil orders direct from the UK, leading to a write-down.

Boohoo mentioned on Wednesday it will stop operations at its U.S. distribution centre in Pennsylvania by Nov. 11, simply over a 12 months after it began operations.

The group had beforehand described the positioning as a “gamechanger” as it will slash supply instances to American buyers.

Nevertheless, it is going to now fulfil all U.S. orders from its distribution centre in Sheffield, northern England.

It mentioned the transfer would allow it to broaden its product providing for U.S. prospects.

It’s going to, nonetheless, lead to a write-down on its steadiness sheet in opposition to the investments and prices related to the U.S. operation in addition to sure one-off distinctive money prices.

Boohoo, whose shares have fallen 30% to date this 12 months, mentioned it is going to present additional particulars at its half-year outcomes.