I find it irresistible once I see a penny share that’s simply crashed. Properly, I do if I don’t already personal it, as penny shares can usually fall greater than they deserve. And that makes me surprise if I’ve sniffed out a purchase.

It occurred to the Sanderson Design Group (LSE: SDG) share price on 27 June, because the inventory crashed by 20% to 82.5p. It’s again up a bit as I write, however nonetheless down in penny inventory territory.

The share price soared in 2021. Nevertheless it’s now misplaced a whopping 63% from its peak. And it’s down 5.5% in 5 years.

What it does

Sanderson Design does upmarket wallpapers, materials, and different inside decor. A couple of years in the past, gross sales had been rising, and income had been rising together with them.

The inventory turned a little bit of a progress star, and than can usually imply one factor… too excessive a valuation.

The price-to-earnings (P/E) ratio ended 2021 up above 20. That’s usually low cost for a progress inventory with years of rising earnings forward of it. However for a small-cap inside decor agency? Hmm.

Gross sales and income leveled off, progress buyers dumped the inventory, and the share price went right into a slide.

What occurred

What simply occurred to set off this 20% crash? A revenue warning.

In a buying and selling replace on the twenty seventh, the corporate instructed us that UK buying and selling circumstances “have deteriorated, impacting model product gross sales throughout the months of Might and June“.

Whole model product gross sales fell 9% within the first 22 weeks of the 12 months. And within the UK, the agency’s greatest market, gross sales dropped 14%.

Consequently, “the board expects group buying and selling within the present monetary 12 months to be under its earlier expectations. Underlying income earlier than tax for the 12 months ended 31 January 2025 at the moment are anticipated to be within the area of £8 million“.

What subsequent

The intention now’s to hurry up price financial savings and different plans. And the board reminded us that it’s in a powerful money place, which supplies some security.

At 31 January, the steadiness sheet boasted web money of £16.3m.

We should always hear how issues develop additional on 31 July, when Sanderson is because of submit a first-half buying and selling replace.

What to do?

Previous to the revenue warning, we had been a forecast P/E of 14, staying regular at that degree for the following few years. That doesn’t embrace web money, although. If I modify for that, I get an equal P/E of round 10.

There’s a forecast dividend yield of 4.2%. However we’ll want to attend for H1 outcomes for information on that. My feeling is that the money steadiness ought to imply the agency can afford it, although price financial savings would possibly demand in any other case.

The posh finish of the house decor market is probably the riskiest. However I can see it selecting up once more when rates of interest drop.

And I can’t assist pondering this is perhaps a shopping for alternative. I’ll look forward to interim figures, although.