Namwon, Korea – 16/04/2025 – (SeaPRwire) – Motivated by the Joseon Dynasty’s Chunhyang love story, the competition sees a rising variety of overseas guests participating in Okay-culture experiences.
Korea’s oldest conventional regional competition, quickly to mark its one hundredth anniversary, goals to draw 2 million guests. A basic Korean love story corresponding to “Romeo and Juliet” is now gaining world consideration as a cultural competition celebrating Okay-culture experiences. The highlight is on the Chunhyang Pageant, held in Namwon, Jeollabuk-do Particular Self-Governing Province, the hometown of affection and custom.
The identify ‘Chunhyang’ within the competition comes from the heroine of “The Tale of Chunhyang,” a conventional Korean love story handed down from the Joseon Dynasty, symbolizing love and constancy. The story has been reinterpreted with a contemporary sensibility and remodeled right into a regional cultural competition loved by individuals of all ages.
The Namwon Chunhyang Pageant, which started in 1931 and celebrates its ninety fifth version this 12 months, is the oldest regional competition in Korea and some of the beloved conventional cultural occasions. Chosen as an impressive competition by the Ministry of Tradition, Sports activities and Tourism and ranked first within the conventional arts class, it has grown right into a nationally acknowledged regional occasion. Final 12 months, it welcomed 1.2 million guests, positioning itself as a worldwide competition that attracts worldwide consideration.
The ninety fifth Chunhyang Pageant will happen from April 30 to Might 6 throughout Namwon’s Gwanghallu Backyard and the Yocheon Stream space. Underneath the theme “The Sound of Chunhyang Opens the World,” the competition will function 100 numerous applications in anticipation of its centennial anniversary.
Chunhyang Pageant Connecting Previous, Current, and the World By means of Sound
This 12 months’s fundamental idea of Chunhyang Pageant is ‘sound’. Quite a lot of musical performances might be introduced to permit individuals from all over the world to narrate and luxuriate in collectively. Aspiring to turn into a high-quality world music competition, the occasion might be organized round three themes: the Sound of Korea, the Sound of the World, and the Sound of Fusion.
Highlights embody a 300-member civic choir, conventional Korean music performances, worldwide ensemble exchanges, a Okay-pop dance competitors, and the Chunhyang Ball. These numerous performances might be staged all through Namwon, with nightly reveals at Gwanghalluwon Backyard providing unforgettable moments.
Because the competition is centered on the theme of sound, there can even be performances by band music groups that may talk with varied generations past Korean nationwide music. On Might 5 and 6, the out of doors stage at Love Sq. will host the nationwide band contest “Let PungROCK Resound!” That includes a mixture of intense genres like rock, steel, and punk with smoother ones like blues and jazz, the competition will present residents and guests with a wealthy musical expertise.
All through the week, the “One Day Spring Dream Concert” will showcase fashionable Korean conventional music alongside pop artists. Every day will function performances by pop singers, worldwide artists, music bands, and orchestras, charming audiences with each sight and sound.
Immersive Korean Conventional Tradition Experiences in Hanbok
Hanbok, the normal Korean apparel that gained world fame by means of BTS and BLACKPINK’s music video and performances, is now a must-do expertise for worldwide guests. With its swish colours, patterns, and textures, Hanbok rental is on the market all through the Chunhyang Pageant for friends to completely immerse themselves in Korean tradition.
Throughout the week of the Chunhyang Pageant, occasion workers members put on conventional hanbok to greet guests. Guests, too, can freely stroll across the competition grounds wearing hanbok of their selection, which they’ll personally choose and lease, absolutely immersing themselves within the ambiance of conventional Korean tradition.
Not solely overseas guests but additionally quite a few residents of all ages benefit from the competition applications sporting hanbok. All through the competition grounds, picture zones are set up the place guests wearing hanbok can take commemorative images, capturing the memorable moments of the Chunhyang Pageant.
Hanbok wearers can even participate in varied cultural applications for a deeper expertise. At Gwanghalluwon Backyard, guests can take part in tea ceremonies utilizing ready tea leaves, spinning a bowl video games, conventional cup and ball video games, and luxuriate in grasp performances on the historic Gwanghallu Pavilion, a Nationwide Treasure No. 281. The comedic “Pumba” performances within the canola flower fields will permit members to particular expertise Chunhyang’s world firsthand.
Fashionable applications such because the “Daedong Street Performance” avenue parade and “Hanbok Ball” can even be held. The Daedong Avenue Efficiency parade, themed after the Story of Chunhyang, options citizen participation together with particular worldwide performers, taekwondo demonstrations, and police bike parades, providing a vibrant spectacle. With individuals of all ages and nationalities becoming a member of the parade, your complete metropolis of Namwon might be full of music and pleasure.
Namwon’s multilingual tourism info system will assist all guests benefit from the competition with ease.
A Feast for the 5 Senses: Household Zone, Tenting Zone, and Meals Zone
Evolving from a conventional cultural competition to a worldwide occasion nearing its one hundredth 12 months, the Chunhyang Pageant will function a devoted “Family Zone” at Love Sq., making certain comfort for households with younger youngsters.
The Household Zone consists of amusement rides, varied efficiency applications, meals vehicles, and facilities. Fashionable sights like air bouncers, Viking rides, and disco pang-pang, together with circus acts, bubble reveals, and magic reveals, will maintain households entertained. Finger food-friendly meals vehicles and comfy relaxation areas, together with nursing rooms, are additionally supplied.
4 free shuttle bus routes might be in operation for simpler entry to the venue, operating each 20 minutes from 10 AM to 11 PM. To accommodate the anticipated surge in guests, automobile tenting and tenting zones might be established in six areas, together with Yocheon Eco Park and Geumam Park, accommodating up to 340 automobiles together with caravans and passenger automobiles.
All kinds of meals made utilizing native specialties can even be out there. A barbecue zone, a conventional meals courtroom, and a meals truck zone throughout the Household Zone might be in operation, and guests can even have the ability to take pleasure in cocktails made with Namwon’s conventional liquor at varied spots all through the venue. Specifically, the normal meals courtroom operated straight by native residents presents an opportunity to expertise and savor the varied flavors of Okay-Meals that has just lately captured the style buds of individuals all over the world.
Nights Brighter Than Days: Night time Views, Music, and Fireworks
The nights of the Chunhyang Pageant shine even brighter than the times. A 3-hectare discipline of canola flowers alongside the Yocheon Stream units the backdrop for breathtaking sunsets and golden blooms. With scenic lighting and picture zones, guests can even benefit from the canola flower discipline at evening.
Conventional Korean lanterns, Cheongsachorong, positioned all through Namwon, will forged a heat glow, symbolizing love and hope. The fireworks on the competition’s opening and shutting ceremonies will add a spectacular finale, leaving lasting recollections of this spring’s most particular moments.
Media contact
Group: Chunhyang
Contact: Park Jungna
Electronic mail: jra0381@chunhyang.org
Telephone: 010-7674-0381
Web site: https://www.chunhyang.org/eng