YEREVAN (CoinChapter.com) — Haliey Welch, recognized throughout social media because the “Hawk Tuah Girl,” launched her personal cryptocurrency on the peak of her viral fame in late 2024. The token, known as $HAWK, debuted in December and rapidly gained traction, pulling in buyers who had been drawn by her large on-line presence and daring character.

Inside hours, the coin’s market cap climbed close to $490 million. However that success didn’t final. The price collapsed by greater than 90%, leaving buyers with heavy losses. This crash triggered a wave of backlash and raised authorized questions on how the coin was promoted and who profited from the short-lived surge.

Welch denied involvement in any wrongdoing. She stated she was not behind the coin’s collapse and had no management over the way it was marketed or traded. She emphasised that she cooperated absolutely with authorized groups representing affected buyers.

The U.S. Securities and Alternate Fee opened an investigation into the $HAWK token in early 2025. Nonetheless, in March, the company confirmed it might not carry costs towards Welch. Her authorized workforce said that the SEC discovered no proof of fraud or securities violations linked to her position.

This determination cleared Welch from any restrictions on future monetary tasks or crypto-related exercise. Although the controversy broken her on-line fame, she averted formal penalties and authorized penalties.

After disappearing from public view for months, Welch returned to social media in March 2025. She relaunched her podcast “Talk Tuah,” which was initially tied to Jake Paul’s Betr community. The brand new model runs independently, and Welch seems to be taking extra inventive management.

She additionally introduced an upcoming documentary from Bungalow Media + Leisure. The challenge will discover how she grew to become a viral sensation and what occurred behind the scenes through the $HAWK token meltdown. The documentary goals to indicate each her rise and the fallout that adopted.

Welch can also be getting into leisure. She’s going to make a cameo look in Hulu’s upcoming comedy collection “Chad Powers,” starring Glen Powell. This marks her first performing credit score for the reason that peak of her web fame.

‘Hawk Tuah’ Fame Nonetheless Carries Weight

Regardless of the crypto scandal, the “Hawk Tuah” phrase nonetheless dominates social media. The unique viral clip racked up hundreds of thousands of views and triggered a wave of memes. Welch grew to become a family title in a single day. Even after the $HAWK token collapsed, her model continued to draw consideration.

Now she’s shifting focus. As an alternative of driving meme tradition, Welch is rebuilding her picture by means of media tasks. She’s launched a podcast, introduced a documentary, and distanced herself from direct involvement within the token. The $HAWK debacle could have broken investor belief, nevertheless it additionally cemented her place in one in all 2024’s greatest crypto narratives.

Whether or not she reclaims her viral affect stays unclear. However Haliey Welch is now not only a meme—she’s a part of crypto historical past.