The GameStop (NYSE:GME) share price has made headlines once more in current weeks. It’s drawn the eye of merchants, retail buyers, and market analysts, paying homage to the frenzy seen in the course of the 2021 quick squeeze.

So, why wouldn’t I contact this inventory with a bargepole?

What’s occurring?

GameStop shares have been buying and selling 70% up on Friday’s closing price within the pre-market. Nevertheless, when the market opened on Monday, the inventory fell from round $40 per share to $30.

It’s nonetheless up on Friday’s closing price.

As a reminder, GameStop isn’t an attractive tech inventory, it’s a online game and collectables retailer. Earlier than 2021’s meme inventory craze, it was an organization in decline. Many merchants held ‘short positions’ within the inventory, as they believed the share price was more likely to fall.

Then, in 2021, GameStop was the topic of a brief squeeze when Reddit customers drove up its inventory price, forcing quick sellers to purchase the shares again at increased costs. This resulted within the quick sellers, together with hedge funds, shedding billions of {dollars}.

One other quick squeeze

As soon as once more, it’s all about social media.

On Sunday, Keith Gill, who has a substantial following amongst Reddit’s buying and selling neighborhood, and who goes by the names DeepF******Worth on Reddit and Roaring Kitty on YouTube and X, posted a screenshot of what many assume to be his portfolio.

In response to the publish, Gill holds 5m shares of GameStop, valued at $115.7m, based mostly on Friday’s closing price. This follows Gill’s return to social media earlier in Might after a three-year break. On 12 Might, his publish suggesting that he was watching the inventory led to a shopping for frenzy in GameStop.

It’s just like the quick squeeze of 2021, however seemingly much less profitable.

With the share price surging in Might, GameStop raised $933m by means of a inventory sale. Brief sellers misplaced as a lot as $1.5bn.

Why purchase a meme inventory?

Shares in GameStop surged on Robinhood’s 24-hour alternate on Sunday night and gained additional momentum within the pre-market on Monday morning.

The inventory is presently up 32% over 5 days. However why?

Effectively, as earlier than, the rally seems to be pushed by renewed enthusiasm from merchants and retail buyers, notably these lively on social media platforms like Reddit’s WallStreetBets and r/SuperStonk.

Nevertheless, these buyers aren’t speculating on the inventory’s potential. It’s a “meme stock,” the place social media-fuelled enthusiasm from retail buyers creates vital price volatility.

Why I’m not investing

After all, investing in meme shares may give me the chance to earn massive shortly. However I’m not determined and I may additionally lose massive shortly.

As an alternative, I make investments for the long term, selecting shares which are undervalued relative to their prospects.

Whereas GameStop’s money place has improved considerably due to the current share sale, I’m not investing within the enterprise.

The inventory is presently buying and selling at 2,314 occasions ahead earnings. That makes it vastly overvalued and simply not one thing I might think about.

It’s value noting that a few of GameStop’s intrinsic worth is linked to the probability of future meme rallies. However, it’s not one thing I’m going to waste my time on.