What per week it has been for the FTSE 100!

The blue-chip index of main British shares broke by way of to a brand new all-time excessive.

Which may make it sound like prime London shares are costly – and a few of them definitely look that solution to me.

However I reckon there are some actual potential bargains on supply too, regardless of the general index’s sturdy efficiency.

The truth is, I purchased extra of a FTSE 100 share I already personal this week after its price plumbed depths final seen 5 years in the past, throughout the early levels of the pandemic lockdowns.

Step (or run) ahead… JD Sports activities

The share in query, JD Sports activities (LSE: JD) has not been falling for no purpose.

This month it issued its second revenue warning briefly order (the prior one was in November).

Geopolitical tensions pose a threat to its provide chain prices and due to this fact revenue margins.

Sportswear model Puma missed its revenue goal throughout the week, additional alarming buyers in regards to the well being of the sector. Additionally, credit score company Moody’s downgraded Nike debt, which didn’t assist investor sentiment.

Are issues as dangerous as they appear?

From the share price chart, it’s exhausting as a shareholder to not really feel alarmed about what could also be occurring with JD Sports activities.

Nonetheless, simply because the FTSE 100 hit a brand new excessive this week so too did its German counterpart the DAX – because of a robust efficiency from Adidas.

There are different indicators that the sportswear and footwear sector won’t be as battered as urged by JD’s share price. In its newest revenue warning, the corporate reported natural income development of three.4% for the 9 weeks beneath overview.

It expects full-year like-for-like income to be flat. Whereas that’s nothing to write down residence about, I don’t suppose it’s dangerous both.

That’s very true on condition that JD Sports activities has apparently maintained like-for-like gross sales with out matching heavy aggressive price promotions within the final couple of months of 2024.

Why I believe JD Sports activities is a superb firm — and at a terrific valuation too

Clearly there are dangers, particularly if a weak economic system leads shoppers to rein of their discretionary spending.

However whereas the retailer this month lowered its full-year outlook for revenue earlier than tax and adjusting gadgets, it nonetheless expects that to return in at £915-£935m.

Examine that to the present market capitalisation (£4.2bn) and I believe the share is deep in worth territory.

I could also be flawed. Its near-relentless fall since September makes me surprise if I’ve missed one thing. Clearly a number of buyers are bearish in regards to the inventory, although it has been promoting for pennies.

Nonetheless, I believe its sturdy model, world attain, confirmed enterprise mannequin, and huge buyer base are vital strengths.

As a long-term investor, I count on the share price to bounce again over coming years and suppose the present valuation provides me a margin of security.

So I loaded up extra of this FTSE 100 share into my portfolio.