Well-liked web3 model Pudgy Penguins has partnered with Random Home Kids’s Books to launch a brand new image e-book titled Worst Birthday Reward Ever, due out on 4 November 2025, marking the model’s first official enterprise into conventional publishing.

The e-book will introduce younger readers to Pongo, a personality from the “Lil Pudgy” sub-collection, in a narrative aimed toward kids aged 4 to eight.

Written by Michael Leviton and illustrated by Kuma Labs, the e-book can be launched as a $9.99 hardcover, in time for the vacation season and is now obtainable for pre-order.

What’s Worst Birthday Reward Ever all about?

Set within the fictional world of Pudgy Penguins, the e-book follows the character Pongo as he celebrates his birthday. Identified throughout the Pudgy neighborhood as impulsive however well-meaning, Pongo finds himself in hassle after his mates mistakenly give him actual swords as an alternative of inflatable ones. The narrative unfolds with a mixture of chaos and problem-solving, providing a easy storyline for early readers.

The e-book is focused at kids between the ages of 4 and eight and combines conventional image e-book components—humour, character battle, and determination—with characters developed throughout the Pudgy Penguins universe.

“Worst Birthday Gift Ever is more than a book – it’s the next chapter in a movement that’s already resonating with kids, collectors, and families around the world,” mentioned Luca Netz, CEO of Pudgy Penguins.

What does this imply for Pudgy Penguins?

This e-book marks the primary publishing collaboration for Pudgy Penguins, initially launched in 2021 as a set of Ethereum-based NFTs. Since then, the model has expanded into bodily toys, gaming, and social media content material, and has constructed a major following on platforms equivalent to TikTok and Instagram.

By getting into the kids’s e-book market, Pudgy Penguins is shifting additional into mainstream shopper media. The model has beforehand positioned toy merchandise in main US retailers together with Walmart, Goal, and Walgreens, reporting over a million items bought and greater than $13 million in retail income.

“Random House Children’s Books is the gold standard in publishing,” mentioned Luca Netz. “They understand the power of narrative and building lasting characters. As the leading web3 brand bringing digital culture into the mainstream, this collaboration marks a major milestone in our continued expansion.”

The collaboration with Penguin Random Home suggests Pudgy Penguins is pursuing a multi-platform technique that features retail, publishing, and digital engagement. Future initiatives haven’t been introduced however are anticipated to comply with in an analogous course.