State of the Model is a worldwide digest that distills actionable insights and strategic interventions from ten advertising and marketing and model specialists spanning six nations, providing a concise, cross‑border playbook to raise trendy model considering.
Abu Dhabi, United Arab Emirates, fifth Could 2025 – State of the Model 2025, a complete digest that includes insights, sensible steerage, and strategic views from ten advertising and marketing and model thought leaders throughout six nations, has been launched. Curated by Anand Sankara Narayanan, CMO at Finance Home Group primarily based in Abu Dhabi, this second version builds on final yr’s momentum, the publication exhibits enterprise leaders how purposeful model technique can drive progress amid quickly shifting shopper behaviors, cultural dynamics, and technological disruption.
5 themes that matter
- Branding in a Fragmented World – sustaining coherence throughout a sprawling array of channels
- Humanizing Expertise in Branding – balancing AI effectivity with genuine human contact
- Regenerative Branding & Sustainability – transferring past “net-positive” to actually restorative apply
- Emotional Branding in B2B – injecting depth, relevance, and belief into rational choice journeys
- Personalised, Belief-Centered Experiences – utilizing information ethically to create one-to-one model moments
Every article below these themes delivers actionable recommendation, real-world examples, and forward-looking methods, making it an indispensable useful resource for founders, CMOs, and entrepreneurs intent on constructing compelling manufacturers.
A convergence of world experience
This version attracts on the views of senior entrepreneurs, teachers, sustainability specialists, and inventive strategists, collectively spanning North America, the Center East, Europe, Africa, and Asia. Their mixed experience covers hyper-localized advertising and marketing, regenerative progress fashions, AI-driven personalization, and emotionally resonant storytelling—demonstrating how numerous viewpoints can converge into unified model knowledge.
Collectively, the authors handle the multi-layered nature of branding – tackling fragmentation, trust-building, sustainability, and know-how, whereas emphasizing model integrity, authenticity, and the function of human perception in an AI-driven world.
“Our aim with this edition,” says Anand Narayanan, Curator “is to show how brands can adapt in real time—whether facing hyper-local challenges or stewarding a global identity—by capturing the intersection of shifting consumer behavior, cultural nuance, and technological change.”
Business consideration
Inside days of launch, State of the Model has been downloaded by executives throughout international know-how, consumer-goods, leisure, telecommunications, and financial-services sectors. Advertising and marketing and enterprise professionals in North America, Europe, the Center East, Africa, and Asia-Pacific have likewise added the digest to their must-read lists.
Digest artistic credit
- Curator – Anand Sankara Narayanan
- Artistic Director – Diya Susan Pallikal
- Artistic Strategist – Prashanth Sridhar
- Illustrator & Visible Artist – Edduchuy
Availability and obtain
“State of the Brand 2025” is now out there without spending a dime obtain at www.stateofthebrand.org
About State of the Model
State of the Model is an unbiased, annual digest curated by Anand Sankara Narayanan, CMO at Finance Home in Abu Dhabi. Created for founders, CMOs, and entrepreneurs worldwide, the publication assembles thought leaders throughout continents to share actionable insights, information‑backed views, and ahead‑wanting methods on each side of contemporary model constructing. Every version unites numerous voices to assist companies navigate shifting shopper behaviors, cultural dynamics, and technological change, making the digest a trusted useful resource for elevating model considering and driving sustainable progress.
Media Contact
Group: State of the Model
Contact Particular person: Anand Sankara Narayanan
Web site: https://www.stateofthebrand.org
E mail:
anandh.inbox@gmail.com
Metropolis: Abu Dhabi
Nation:United Arab Emirates
Launch id:26704
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New State of the Model International Digest Unveils Methods to Construct Resilient Manufacturers
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