CINCINNATI, Nov. 1, 2024 /PRNewswire/ — The Kroger Co . (NYSE: NYSE:) and bitewell, the FoodHealth Firm, right this moment introduced their collaboration to deliver bitewell’s FoodHealth Rating, an revolutionary vitamin scoring system, to Kroger prospects nationwide. The scoring system seeks to provide prospects a quick, dependable option to consider the healthfulness of their meals.

bitewell’s FoodHealth Rating charges meals from 1 to 100 primarily based on a number of components together with nutrient density and ingredient high quality. With the system, Kroger prospects can view the FoodHealth Rating of an merchandise whereas buying on-line or inside the Kroger app. Prospects are additionally in a position to entry the FoodHealth Rating in-store by scanning the product’s UPC codes. The straightforward-to-read rating helps prospects immediately determine meals that align with their well being objectives, making searching for their households simpler. Prospects with a digital account can view their previous purchases’ FoodHealth Rating and analysis of their buying traits via their “Nutrition Insights” on-line.

“Kroger and bitewell are united in our desire to improve the nutrition security of millions of people,” stated Jim Kirby (NYSE:), chief business officer at Kroger Well being “This initiative uses modern technology to give customers the knowledge they need to make better decisions every day. With this expanded service, Kroger and bitewell are setting a new standard for nutrition transparency, while empowering customers to gradually change the way they eat.”

As a part of its dedication to advancing Meals as Drugs, Kroger launched OptUP in 2017, a color-coded program to assist prospects consider the dietary worth of their meals purchases and uncover Higher for You merchandise. The bitewell FoodHealth Rating is a part of the OptUP program together with an enhanced scoring algorithm. The superior science of bitewell’s FoodHealth Rating incorporates a broader vary of dietary attributes, enhancing the OptUP program.

“We are excited to collaborate with bitewell to make advancements that power the OptUP Nutrition Program,” stated Laura Brown, head of vitamin, Kroger. “This improved resource will help us deliver better access and information to our customers, hopefully leading to improved health outcomes.”

“People need help navigating nutrition while they shop for food,” says Samantha Citro-Alexander, CEO of bitewell. “We’ve all been there – standing in front of an aisle wondering ‘which of these is actually healthy for me?’.” The FoodHealth Rating makes it quick and simple to reply that query.”

To be taught extra in regards to the Kroger bitewell FoodHealth Rating, go to: www.kroger.com/mynutrtioninsights.  

About Kroger Well being
Kroger Well being, the healthcare division of The Kroger Co., is one in every of America’s main retail healthcare organizations, serving greater than 17 million sufferers yearly. Kroger Household of Pharmacies function greater than 2,200 pharmacies throughout 35 states and The Little Clinic provides telehealth providers in 9 states and operates greater than 220 in-person clinics in eight states. Our staff of 24,000 healthcare practitioners, together with pharmacists, nurse practitioners, doctor assistants, registered dietitians and technicians consider in working towards on the prime of our licenses, enabling “food as medicine” to assist forestall illness earlier than it begins, and serving to folks dwell more healthy lives. For extra info, go to  www.kroger.com/well being.

About bitewell
bitewell is a vitamin know-how firm on a mission to enhance the world’s well being via meals. Their proprietary FoodHealth Rating is a vitamin scoring system that measures meals’s affect in your well being. For extra info, go to https://www.bitewell.com/.

About Kroger
At The  Kroger  Co. (NYSE: KR), we’re devoted to our Goal: To Feed the Human Spirit™. We’re, throughout our household of firms almost 420,000 associates who serve over 11 million prospects each day via a seamless digital buying expertise and retail meals shops underneath a wide range of  banner names, serving America via meals inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To be taught extra about us, go to our  newsroom  and  investor relations  website.