ST JULIANS, Malta, Might 30, 2024 /PRNewswire/ — Gaming Innovation Group Inc. (GiG) has introduced the launch of SweepX, a revolutionary social sweepstakes on line casino platform resolution for the USA, with the discharge additional bolstered by the announcement of a binding Head of Phrases for a strategic partnership with Primero Video games LLC, the most important land-based sweepstake operator within the states.
Designed to ship a cutting-edge resolution for the burgeoning sweepstakes market within the US, SweepX combines dual-wallet, retailer administration for redemptions and prize-rewards, with GiG’s AI assisted content material administration expertise to supply a outstanding aggressive benefit to operators throughout the market, driving vital development and engagement throughout social sweepstakes on line casino gaming.
The landmark settlement will see GiG’s market-leading platform expertise energy Primero into the web social sweepstakes on line casino marketplace for the primary time. Based in 2009, Primero Video games specialises in growing revolutionary on line casino software program and gear for the gaming {industry},with over 50,000 sweepstakes machines throughout the US, and in addition personal Storm Video games ltd, a UK retail operator and content material studio. The collaboration will see Primero leverage its in depth participant database to shortly increase into the web social sweepstakes on line casino market.
SweepX combines GiG’s extremely profitable real-money iGaming platform expertise, which is at present dwell within the US, Europe and throughout Latin America, with a bespoke sweepstake again workplace, AI assisted gamification layer and one of the complete sweepstake on line casino content material libraries accessible in the marketplace, supporting rapid development all through the rising US sweepstake market.
The sweepstakes gaming market noticed monumental development in 2020 resulting from pandemic market situations, and it has continued to develop at a really wholesome tempo since. It’s estimated that the sweeps market generated about $3.1 billion in 2022, and we challenge that it’ll proceed to develop at a +31% CAGR, reaching $6.9 billion by 2025, as per information shared by E&Okay.
Andrew Cochrane, Chief Enterprise Officer at GiG Platform & Sportsbook stated; “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.“
Barry Rutherford, CEO at Primero, added; “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.“
For additional data, contact:Richard Carter, CEO Platform & Sportsbook, richard.carter@gig.com
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a number one iGaming expertise firm, offering options, services and products to iGaming Operators. Based in 2012, Gaming Innovation Group’s imaginative and prescient is ‘To be the industry-leading platform, sportsbook and media supplier delivering world-class options to our iGaming companions and their clients. GiG’s mission is to drive sustainable development and profitability of our companions via product innovation, scalable expertise and high quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Inventory Change underneath the ticker image GIG and on Nasdaq Stockholm underneath the ticker image GIGSEK. www.gig.com
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