Beekman child goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload.
OAKLAND, Calif.–(BUSINESS WIRE)–e.l.f. Cosmetics, an e.l.f. Magnificence (NYSE: NYSE:) model, joined forces with Beekman 1802 to have fun World Kindness Day with an all-new sport inside e.l.f.’s Roblox expertise, e.l.f. UP!
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e.l.f. Cosmetics and Beekman 1802 Be a part of Forces for World Kindness Day in Roblox (Graphic: Enterprise Wire)
United by shared values and a dedication to kindness, e.l.f. and Beekman 1802 goal to encourage gamers with immersive, heartwarming gameplay. And, in a nod to Beekman 1802’s hero skincare ingredient of goat milk, there are many child goats. And who does not love child goats?
The e.l.f. UP! replace promotes kind-hearted self-expression by way of a brand new themed room, a gameplay quest spreading kindness, a set of UGC gadgets and a pet child goat inside the sport’s Pet Adoption Heart. Gamers will meet Beekman 1802 founders Josh Kilmer-Purcell and Dr. Ridge as NPCs (non-playable characters) and embark on a quest to search out their lacking goats. Guided by e.l.f. Magnificence’s CMO, Kory Marchisotto, gamers will seek for 5 hidden goats all through the expertise, performing acts of kindness alongside the way in which. Finishing these quests will unlock unique, kindness-themed UGC digital style and accent gadgets for gamers to gather.
e.l.f. and Beekman 1802 are kindred spirits, united by our form hearts. In our quest to make the world a kinder place for each eye, lip and face, we’re opening our hearts and our e.l.f. UP! universe to welcome Beekman to hitch us, stated Kory Marchisotto, Chief Advertising Officer at e.l.f. Magnificence. World Kindness Day is the proper event to pressure multiply our kindness. Our e.l.f. UP! neighborhood goes to like these e.l.f.ing lovely Beekman child goats!
We’re thrilled and grateful to be partnering with our mates at e.l.f. this World Kindness Day. As a pores and skin well being firm with kindness on the core of all the pieces we do, from our Clinically Type merchandise to our Kindness Krew model ambassadors, we’re excited to be increasing into the world of gaming, stated Brad Farrell, Chief Advertising Officer at Beekman 1802. I really like that we got here along with our shared values, embracing kindness over competitors in our trade to create a novel gaming expertise with our signature child goats to assist unfold acts of kindness throughout the Roblox neighborhood.
We see the Roblox neighborhood coming collectively daily to form digital tradition, from the experiences they create to how we categorical ourselves, stated Tami Bhaumik, vice chairman of civility and partnerships at Roblox. It is superb to see influential manufacturers come collectively to launch artistic experiences on the platform that align with our mission of connecting individuals with optimism and civility, whereas reminding the neighborhood to be form to 1 one other in a enjoyable, immersive means.
Beekman 1802 founder Dr. Brent Ridge is teaming up with e.l.f.’s very personal Gamer-in-Chief, Anna Bynum, together with e.l.f. gamer squad member Camille Salazar-Hadaway, for an unique Random Acts of Kindness Twitch livestream on /elfyou. Tune in on November 13 at 4pm PT.
This particular e.l.f. & Beekman Roblox expertise will start on World Kindness Day on November 13. Mixing magnificence and play in a complete new means, this joint in-game second goals to shock and delight the neighborhood whereas inspiring the unfold of kindness.
About e.l.f. Cosmetics:
e.l.f. Magnificence (NYSE: ELF) is fueled by a perception that something is e.l.f.ing doable. We’re a distinct type of firm that disrupts norms, shapes tradition and connects communities by way of positivity, inclusivity and accessibility. e.l.f. Cosmetics, our world flagship model, makes the very best of magnificence accessible to each eye, lip and face by bringing collectively the very best of magnificence, tradition and leisure. Our superpower is delivering universally interesting, premium high quality merchandise at accessible costs which might be e.l.f. clear, vegan, double cruelty free licensed with Leaping Bunny and PETA, and Honest Commerce Licensed™. Study extra at www.elfcosmetics.com
About Beekman 1802:
Beekman 1802 is a pores and skin well being model based mostly on the medical science of two elements: Goat milk and Kindness. Based by Dr. Brent Ridge, a Harvard-trained longevity doctor, and Josh Kilmer-Purcell, a bestselling creator, the model is a number one milk-based model for delicate pores and skin. With its 31 energetic elements that strengthen the pores and skin barrier and steadiness the microbiome, Beekman 1802 merchandise are Clinically Type ® and confirmed to rebalance, rebuild, and restore even probably the most delicate pores and skin to its healthiest state.
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20241112369221/en/
e.l.f. Cosmetics Media Contact:
CorpComms@elfbeauty.com
Beekman 1802 Media Contact:
PR@beekman1802.com
Supply: e.l.f. Magnificence