• DEWALT as soon as once more transforms the Las Vegas skyline with an electrifying activation on the outside of Sphere
• Unveils new “Built for the Unbreakable” marketing campaign celebrating the energy of the women and men who work within the building trades
• Spotlights award-winning DEWALT POWERSHIFT™ System, a groundbreaking gear system that optimizes the workflow of concrete jobsites

LAS VEGAS, Jan. 22, 2025 /PRNewswire/ — As the most important and solely annual worldwide occasion devoted to the heavy hitters of concrete and masonry, World of Concrete, kicks off, DEWALT, a Stanley Black & Decker (NYSE: SWK) model and chief in complete jobsite options, as soon as once more lit up the Las Vegas skyline with an activation on the outside of Sphere. Referred to as the Exosphere, the 580,000 sq. ft. fully programmable LED exterior of the next-generation leisure venue has wowed audiences worldwide because the venue opened in 2023.

This yr’s charming show options the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes who work on building websites in America as we speak with an progressive, drone-powered show that reveals the total influence of building staff on a jobsite.

The DEWALT activation on Sphere’s Exosphere, that includes drones and viewable from vantage factors all through town, launches a brand new concrete marketing campaign for the model: Constructed for the Unbreakable.

“Since its unveiling at the 2024 World of Concrete Trade Show, the DEWALT POWERSHIFT™ System has become one of the most anticipated and recognized innovations in the industry,” stated Invoice Beck, Instruments & Out of doors GM, Chief Progress Officer at Stanley Black & Decker. “Through creative consumer engagement initiatives like our Sphere campaign, we’re showcasing our commitment to driving the future of construction forward with tools and technologies designed to empower leaders on every jobsite.”

Tens of millions of viewers all through Las Vegas and on social media have been captivated the multimedia show, full with drone-activated visualizations of towering cranes and building staff blasting away at 1000’s of tons of concrete.

DEWALT, which stays one of many solely software producers to leverage the Exosphere, will run its “Built for the Unbreakable” marketing campaign for seven nights starting on January 20 by means of January 26. DEWALT will make the most of drones to fly over town throughout night hours on the activation’s second evening, permitting the model to current a multi-dimensional view of a job web site in motion.

Final yr’s activation centered on the model’s launch of DEWALT POWERSHIFT™ and set new data for the model’s stakeholder engagement with in-person views and interactions on DEWALT’s social channels.

“Last year’s DEWALT POWERSHIFT™ display was one of the most successful and impactful brand activations we’ve had, blending technology, innovation and storytelling in a way that captivated millions,” stated Pat Petschel, International Vice President, Inventive and Digital Advertising at DEWALT. “As we gentle up the Las Vegas skyline again, we honor the concrete construction workers who are the unsung heroes of our cities and infrastructure. Their unbreakable spirit and dedication inspire us to continue pushing the boundaries of what’s possible in our industry.”

Named one in all TIME’s Greatest Innovations and In style Science’s best improvements of 2024, the DEWALT POWERSHIFT^™ system units a brand new normal for electrification on the concrete jobsite, serving to building corporations to realize compliance with authorities mandates concerning gasoline gear. DEWALT POWERSHIFT™ cordless gear system can produce up to 60% much less CO2e emissions throughout use vs. gas-powered gear.

Now obtainable in North America, the DEWALT Powershift line features a vibrator, backpack vibrator, concrete energy screed, rammer, plate compactor, core drill and stand, 554WH battery and 550W charger.

To study extra about DEWALT POWERSHIFT™, please go to: https://www.dewalt.com/techniques/powershift.

vs. main opponents, common of particular person DEWALT POWERSHIFT™ gear weighted by lifetime emissions throughout use; US common grid output emission charges and grid loss primarily based on the US EPA’s eGRID2022 database, printed Jan. 30, 2024 (epa.gov/egrid); gas emissions elements primarily based on the U.S. Vitality Info Administration’s Carbon Dioxide Emissions Coefficients for completed motor gasoline, printed Sep. 7, 2023 (eia.gov).

About DEWALT
DEWALT, a Stanley Black & Decker model and chief in complete jobsite options, has been driving the way forward for building ahead with instruments and applied sciences made to energy leaders on each jobsite. By making use of its newest know-how to the challenges of as we speak’s expert trades, DEWALT is dedicated to offering tradespeople with instruments and gear which might be designed, constructed and examined to ship new ranges of security and productiveness. For extra data, go to www.dewalt.com or observe DEWALT on Fb (NASDAQ:), Instagram, and LinkedIn.

About Stanley Black & Decker
Based in 1843 and headquartered within the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide chief in Instruments and Out of doors, working manufacturing amenities globally. The Firm’s roughly 50,000 workers produce progressive end-user impressed energy instruments, hand instruments, storage, digital jobsite options, outside and life-style merchandise, and engineered fasteners to assist the world’s builders, tradespeople and DIYers. The Firm’s world class portfolio of trusted manufacturers contains DEWALT ®, CRAFTSMAN ®, STANLEY ®, BLACK+DECKER ®, and Cub Cadet ®. To study extra go to: www.stanleyblackanddecker.com or observe Stanley Black & Decker on Fb, Instagram, LinkedIn and X.