For the third 12 months in a row, the Tremendous Bowl was nearly crypto ad-free with this 12 months’s occasion, estimated to have been seen by round 120 million individuals, as an alternative dubbed “the AI Super Bowl.”

The so-called “Crypto Bowl” of 2022, which noticed the likes of FTX, Coinbase, Crypto.com, and eToro pay tens of millions of {dollars} for a couple of seconds of publicity, appeared a world away as synthetic intelligence companies like OpenAI, Google, and Meta took heart stage.

Crypto advertisements dominated promotional slots on the 2022 occasion, thanks principally to the earlier 12 months’s bull run that noticed bitcoin soar 700% between early 2020 and April 2021.

Nonetheless, a large drop in costs, coupled with a collection of controversies and high-profile bankruptcies, together with the collapse of crypto change FTX, Coinbase paying $100 million to settle an investigation in New York, and Crypto.com firing 20% of its workforce, noticed them virtually fully absent the next 12 months.

This pattern continued final 12 months with crypto’s largest names as soon as once more focusing their budgets elsewhere.

“The Super Bowl is a very US-centric event, and the next wave of crypto users will come from all around the world, not just the United States,” Kraken Chief Advertising Officer Mayur Gupta advised FOX Enterprise on the time.

He added, “If the last wave of crypto marketing was all about hype and FOMO, this current wave has to be rooted in education and awareness for the substance and true value proposition of crypto as a movement that will bring financial freedom and inclusion.”