In March 2025, world girls’s intimates model AVIDLOVE formally kicked off its wedding ceremony season with the theme “The Naked Truth About Forever.” Partnering with worldwide supermodel Alexa Collins, the model launched an unique assortment. AVIDLOVE initiates the #avidloveempowerher charity marketing campaign. From March 8 to Could 31, 1% of gross sales from AVIDLOVE’s standalone web site will probably be donated to the SEEKHER Basis, supporting girls’s psychological well being initiatives and including a significant contact to this season of affection and dedication.
Collaboration with Supermodel Alexa Collins: Redefining Trendy Bride Confidence
Because the centerpiece of this wedding ceremony season marketing campaign, AVIDLOVE teamed up with multifaceted worldwide supermodel Alexa Collins to create the limited-edition assortment. Alexa, a former Dallas Cowboys cheerleader and a standout at Miami Swim Week, has carved a distinct segment within the world trend scene. Her vibrant, wholesome picture aligns seamlessly with AVIDLOVE’s ethos of embracing one’s genuine self.
The collaboration merges Alexa’s signature energetic model with AVIDLOVE’s beautiful craftsmanship, providing limited-edition items comparable to satin bridal loungewear and embroidered lace lingerie. Underneath the slogan “Forever Starts Tonight,” the gathering reimagines trendy marriage as a partnership rooted in equality and independence, presenting a singular alternative for at this time’s brides.
#avidloveempowerher Charity Initiative: 1% of Gross sales Fueling Ladies’s Development
Past the romantic attract, AVIDLOVE’s concurrent charity mission underscores the model’s compassionate ethos. Throughout the marketing campaign interval (March 8–Could 31), clients can get pleasure from a 30% low cost on AVIDLOVE’s standalone web site utilizing the promo code “SEEKHER.” Concurrently, 1% of every order’s gross sales will probably be donated to the SEEKHER Basis, a nonprofit devoted to bridging the gender hole in psychological well being. Via advocacy, research, and assist applications, SEEKHER assists girls in navigating challenges like physique picture anxiousness, maternal societal pressures, and limitations to office management.
AVIDLOVE goals to make each buy a catalyst for gender equality, permitting brides to have a good time their happiness whereas connecting with the expansion tales of different girls. To encourage participation, AVIDLOVE launched an internet storytelling marketing campaign: Customers can share their private journeys (by textual content, pictures, or movies) on Instagram or TikTok utilizing the hashtag #avidloveempowerher for an opportunity to win AVIDLOVE product bundles. The model will weekly characteristic excellent tales on its official channels, with some creators chosen for in-depth interviews, turning particular person narratives into inspiring forces for others. The marketing campaign has already garnered vital consideration, fostering a supportive community of ladies sharing their tales.
From Wedding ceremony Season to Lifelong Journeys: AVIDLOVE’s Dedication to Ladies’s Effectively-being
Because the Could 31 charity deadline approaches, AVIDLOVE has devoted a “Charity” part on its web site to reveal donation progress and spotlight touching moments from the marketing campaign. Contributions will proceed to assist SEEKHER Basis applications, together with the “Women’s Mental Health Helpline” and the “Working Moms’ Mental Empowerment Project.”
“The wedding season is our tribute to love, while the charity initiative reflects our brand’s promise to the ‘sisterhood of women,’” the model said. By integrating consumption with philanthropy, this collaboration addresses important girls’s psychological well being points, empowering each participant to champion gender equality.
As lace and pearls weave goals of wedded bliss, and every buy carries a message of look after others, AVIDLOVE demonstrates that true, enduring love transcends romantic vows—it thrives within the mutual assist and empowerment of ladies. With the #avidloveempowerher marketing campaign getting into its closing part, the model invitations extra shoppers to hitch in contributing to girls’s empowerment.
About AVIDLOVE
Based in 2015, AVIDLOVE is constructed on the core values of “elegance and comfort,” striving to be a pioneer within the intimate attire trade. The model’s title, derived from “Avid” (enthusiastic) and “LOVE,” embodies a honest celebration of ladies’s confidence and romantic attract.
AVIDLOVE believes each girl deserves lingerie that’s each gorgeous and comfy. Drawing inspiration from world aesthetics, designers craft timeless, refined items infused with trendy sensibility, catering to various physique varieties, events, and kinds. Whether or not it’s seductive lace lingerie or on a regular basis shapewear, AVIDLOVE empowers girls to interrupt free from conventional constraints and categorical their individuality by revolutionary craftsmanship and premium supplies.
AVIDLOVE
Dana LI
Pr@ekouaer.com
New York, US
https://avidlove.com