I fortunately admit I’m not a lot of a progress share man. Usually, my focus is on looking within the UK inventory marketplace for constant dividend payers in sectors that I like.

Nonetheless, there’s the occasional progress share or two that catches my eye. Given the volatility we’re seeing within the inventory market at current, I believed I’d do a deep dive into one firm that seems low-cost in comparison with the FTSE 250 index. 

Distinguished broadcaster

ITV (LSE: ITV) seems low-cost to me at face worth. The corporate is a serious participant in UK tv programming and digital streaming providers because it seems to adapt to the rapidly-evolving media panorama.

Whereas the media group has been on my radar for some time, what actually caught my eye was its newest outcomes. The success of ITVX, the corporate’s streaming platform, has helped present a major monetary enhance of late.

The truth is, the corporate famous a 15% improve in digital promoting revenues between January and September 2024 because it continues to seize this rising a part of the market.

Shares within the firm have climbed 20.5% previously yr to £7.82 per share as I write on 30 January. Regardless of these good points, it nonetheless has a excessive dividend yield of seven% which is effectively above the FTSE 250 common of three.4%.

It’s an identical story with the price-to-earnings (P/E) ratio. ITV shares are buying and selling at a a number of of 6.7 occasions earnings, whereas the mid-cap Footsie common is round 12.9. That appears like a cut price to me.

So, why are buyers seemingly cautious of the inventory? There are a couple of key dangers that is perhaps looming on the horizon.

Key dangers

Initially, digital streaming is a cutthroat trade. The have to be producing or buying related content material for audiences with ever-changing tastes is a tough one.

Equally, whereas its ITVX enterprise is rising, conventional broadcasting revenues are in decline. That places strain on the primary enterprise and doubtlessly creates a little bit of an ‘all the eggs in one basket’ state of affairs.

With out the ITVX progress, there actually isn’t loads for buyers to carry onto by way of progress potential. Throw within the excessive value of manufacturing proprietary content material, and the financial uncertainty dealing with the UK, which might influence on client spending, and ITV out of the blue doesn’t seem to be such a cut price.

Verdict

ITV is an attention-grabbing prospect. It’s a family title with an extended historical past as a serious participant in UK media. There are actually some challenges dealing with the inventory within the medium-term which does make it onerous to worth.

If the ITVX section can proceed to point out indicators of progress, then I feel it may very well be a cut price on the present price. Nonetheless, there’s an excessive amount of uncertainty over my 3- to 5-year funding horizon for me to be shopping for proper now.

Within the meantime, I’ll focus my efforts on extra defensive sectors like prescribed drugs to see if there are some bargains to be discovered.