Trying to find low-cost FTSE 100 shares to purchase? Listed here are three I feel traders ought to severely contemplate.

WPP

A case will be made that WPP (LSE:WPP) is among the Footsie’s finest bargains based mostly on predicted earnings.

At 738p per share, it trades on a ahead price-to-earnings (P/E) ratio of 8.4 occasions. That is based mostly on forecast earnings of 87.6p per share in 2025, representing a 1% improve on final yr’s anticipated earnings.

This isn’t to say that earnings are assured to rise this yr and past. As a supplier of promoting and advertising providers, its earnings are extremely delicate to broader financial circumstances. Promotional spending is among the first issues corporations slash when occasions get robust.

Nonetheless, WPP additionally has important progress potential over the long run as the worldwide economic system expands. That is due to its market-leading choices throughout the communications and promoting spectrum.

A robust steadiness sheet offers it scope to develop earnings via additional acquisition exercise too. Its internet debt-to-EBITDA ratio was an affordable 1.6 occasions as of the midway level of 2024.

Vodafone

Share pickers looking for sturdy paper worth may also wish to research Vodafone (LSE:VOD) right this moment. The telecoms large appears low-cost based mostly on predicted earnings and dividends, however this isn’t all.

With a price-to-book (P/B) worth of under 1, at 0.8, its shares commerce at a reduction to the worth of the corporate’s belongings.

For 2025, Vodafone’s P/E ratio is 9.9 occasions, based mostly on its present share price of 68.3p. And its corresponding dividend yield is a cumbersome 6.9%.

I’m not shocked on one hand by Vodafone’s low-cost valuation. It’s slashed the dividend in response to assist mend its steadiness sheet. And internet debt stays excessive, at €31.8bn, fuelling market fears of additional dividend cuts down the road..

However I additionally suppose Vodafone has important long-term funding potential. Broadband and cell providers suppliers might revenue handsomely because the digital economic system quickly grows. And Vodafone’s big funding in 5G and fibre rollout might see it thrive on this panorama.

I additionally suppose the corporate’s operations in fast-growing African nations might show extremely profitable.

F&C Funding Belief

At £11.56 per share, the F&C Funding Belief (LSE:FCIT) has risen sharply in the beginning of 2025. But it nonetheless trades at a near-10% low cost to its internet asset worth (NAV) per share of £12.85.

Like different funds and trusts, it offers traders an opportunity to unfold danger throughout a raft of corporations (greater than 400) in all. Nonetheless, with a big weighting of US tech shares, it might be in for a bumpy trip within the close to time period.

Lower than glowing outcomes from the likes of Apple, Meta and Microsoft later this week might see the belief fall in worth. As well as, fears considerations over Chinese language firm DeepSeek’s chatbot and its impression on the AI market may push its price down.

But I imagine these threats are baked into the belief’s low valuation. On steadiness, the tech market nonetheless appears in good condition for long-term progress as our lives grow to be more and more digitalised. What’s extra, F&C Funding Belief’s diversification throughout many sectors helps to mitigate any tech-related stress.